Lessons Learned from the Netflix Price Hike
July 28th, 2011Last week Netflix raised their rates, increasing the price of some plans by as much as sixty percent. Where before a plan with one DVD out at a time and unlimited streaming was $9.99 per month, the same service will now cost $15.98. Ouch. The outrage online was swift and furious. Customers were losing a great deal and weren’t shy about bashing Netflix on Facebook and blogs. As someone who uses Netflix heavily as a replacement for cable, I was among the outraged. (I’m still deciding what to do with my subscription: scale back, keep it as is, or cancel altogether.) Once I got over my shock I realized that Netflix’s action has reminded me of a few key financial/consumer lessons that apply to all kinds of goods and services.
A price increase might not break the budget, but it does have to be considered: No, an extra $6 per month isn’t going to break my budget. I can a
Tags: Price, Price Hike